New · launching soon

Give Your Child the Gift of a Calm Bedtime

Caamuu is a mindfulness soft toy cat with an expert-designed booklet, helping children aged 3–8 manage bedtime anxiety, naturally and night after night.

You're on the list! We'll be in touch with early-bird details soon.
2,400+ parents already on the waitlist
Sound familiar?

Bedtime Doesn't Have to Be a Battle

Millions of children struggle to settle at night. Not because they won't, but because they haven't been given the tools to manage big feelings yet.

"I can't sleep, I'm too worried"

Racing thoughts and unnamed worries keep your child awake long after lights out, leaving both of you exhausted and frustrated.

The same bedtime battle, every night

You've tried everything. Reward charts. White noise. Earlier bedtimes. Nothing sticks, and the bedtime routine drains the whole family.

Big feelings, not enough words

Children aged 3–8 lack the emotional vocabulary to express anxiety. Without an outlet, those feelings grow bigger overnight.

Caamuu soft toy cat, plush, huggable, with a gentle, calm expression, photographed with the accompanying mindfulness booklet
Caamuu brand illustration, soft green cat character
Caamuu Guide
Meet Caamuu

A Mindfulness Toy, a Path to Connection

Caamuu is more than a stuffed toy: it's your child's calming companion. Designed to be held, talked to, and breathed with, Caamuu and the included booklet guide your child through simple mindfulness exercises they'll actually want to do.

Soft, Huggable Cat Companion

Ultra-soft plush made from child-safe materials. Weighted for comforting sensory input at bedtime.

Expert-Designed Mindfulness Booklet

Simple breathing exercises, body scans and grounding activities, illustrated and written for young children.

100% Screen-Free

No app, no subscription, no screen. Just your child, Caamuu, and a few minutes of calm before sleep.

Debbie Richards, founder of Caamuu
Debbie Richards Founder, Caamuu

Our Story

Hi, I'm Debbie.

I'm a teacher, a mum, and someone who knows how it feels to be overwhelmed.

After 15 years in the classroom and over two decades of mindfulness practice, life brought my family nearly 30 hospital stays. I hit a wall. Bedtime became fraught, and the moments I used to cherish with my children felt out of reach.

One evening, I watched my daughter calmly tucking paper kittens into tiny handmade beds. Her gentleness reminded me: children find calm through presence, play and connection.

That moment sparked an idea. From my kitchen table, I began creating a mindfulness toy to help children, and their grown-ups, slow down, breathe and reconnect.

What started as a family project is now something I'm humbled to share. This isn't just about soothing children, it's about finding a shared pause, a safe, simple moment together.

With love,
Debbie

Simple by design

Peaceful Bedtimes in Three Steps

No training required. No complicated routines. Just a few minutes with Caamuu, and the whole bedtime experience shifts.

Meet Caamuu

Introduce Caamuu at the start of your bedtime routine. Let your child hold, name, and bond with their new calming companion.

Open the Booklet

Follow a simple guided exercise together: breathing, a body scan, or a gentle visualisation. Takes just 3–5 minutes.

Drift Off Together

Your child keeps Caamuu close as they fall asleep, a soft, constant reminder that calm is always within reach.

Why parents love it

Built for Real Bedtimes, Real Children

Caamuu works because it meets children where they are: curious, tactile, and in need of connection, not correction.

Faster Sleep Onset

Guided breathing activates the parasympathetic nervous system, helping children relax in minutes.

Reduces Bedtime Anxiety

Children learn to name and process worries through gentle, playful exercises, not suppression.

Strengthens Your Bond

Three to five minutes of shared mindfulness each night deepens connection and creates positive bedtime associations.

Builds Lifelong Skills

The breathing and grounding techniques children learn with Caamuu stay with them far beyond bedtime.

Screen-Free

No app. No screen. Just physical, tactile comfort, exactly what developing brains need at wind-down time.

A Gift That Actually Helps

Meaningful, practical and beautiful. Caamuu is the gift parents thank you for months later.

Ages 3–8

Designed for the developmental stage where anxiety first emerges and habits form most easily.

Night After Night

Unlike digital tools, Caamuu doesn't need batteries or Wi-Fi. It's always there: comforting, consistent, calm.

What parents say

Real Families, Real Calm

From parents who've been through the bedtime battles and found their way out.

★★★★★

"The toy I never knew my 6 year old son and I needed. His bedtime anxiety was becoming a real problem and this has genuinely changed our evenings. He asks for Caamuu before I even suggest it now."

Sarah M.
Parent of a 6-year-old
★★★★★

"We've tried everything for our daughter's sleep: melatonin, white noise, every sleep training method going. Caamuu was the only thing that actually helped her understand what she was feeling and let it go."

James & Rachel T.
Parents of an 8-year-old
★★★★★

"I bought this as a gift for my nephew and his mum cried happy tears when she told me how much it had helped. Now I'm buying one for every new parent I know. The booklet is genuinely brilliant."

Priya K.
Aunt & early childhood teacher
For professionals

Trusted by Educators and Therapists

Caamuu's techniques are rooted in evidence-based mindfulness and child psychology. Professionals working with anxious children are finding it a natural fit for their practice.

  • Classroom morning and afternoon routines

    Use Caamuu's breathing exercises to settle a group before learning or transitions.

  • Child therapy and counselling sessions

    A tangible, non-threatening object that helps children externalise and explore their feelings.

  • School pastoral care and wellbeing programmes

    Suitable for use in nurture groups, SEN provision and whole-school wellbeing initiatives.

  • Occupational therapy and sensory regulation

    The tactile quality and weighted design supports sensory-seeking children.

Get Early-Access Pricing Enquire for Schools

"A simple, powerful tool for any professional working with anxious children."

Questions answered

Everything You Need to Know

Still not sure? Here are the questions we hear most from parents.

Limited early-bird spots

Ready to Transform Bedtime?

Join the waitlist today. You'll be first to know when pre-orders open, and first in line for early-bird pricing.

You're on the list! We'll be in touch with early-bird details soon.

No spam, ever. Unsubscribe anytime. Your email is only used to notify you about Caamuu.